For independent authors, like me, the first month after publication of a book is quite tense. First, of course, I am waiting for initial reviews, a good indicator as to whether I’ve written something that booklovers will actually want to read.
Secondly, I don’t have a large publishing house with a marketing team to push awareness of Exposed. Any publicity I get, I have to get myself. Being able to promote my book as a ‘new release’ makes a difference. And so, these early days are
I have already had some success. My local paper, the Southend Echo, ran a story about my new book. It’s a really great article too. And I have some other things in place. I have a Goodreads giveaway campaign going live this weekend, which
is a great way of getting my new book to readers who are likely to leave a review.
I also have a promotion early next week through one of the main online book websites, which includes an email notification about my book going to tens of thousands of
readers. On top of all this, an old school friend has been in touch and offered his bar as a location (for free) for a book signing, which is something I have not done before and I think it might be good fun.
I have sent media releases elsewhere too
– LGBTQ press, local publications and some book magazines. And I have focused quite a bit on communications channels that link to libraries and librarians – if I can get Exposed into public libraries, that will make a huge difference to awareness
or my book.
Everything is a bit quiet at the moment, so I will need to see how things play out over the next week. But I am hopeful my new book lands well with readers, and I hope some of the channels and campaigns I am running (on a very limited budget)
will help raise awareness.